Founded in 1960, Graff is synonymous with diamonds of rarity, perfection and unrivalled beauty.

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The founding of Graff in 1960 by Laurence Graff marked the start of an extraordinary journey spanning over five decades, which continues to this day.Throughout its rich history, Graff is said to have handled more diamonds of notable rarity and beauty than any other jeweller, and to this day continues to inspire and excite the world's most discerning clientèle with its jewellery.The world's most fabulous jewels can be found in over 30 stores worldwide, including London, New York, Moscow, Beijing, Hong Kong and Tokyo.

The GRAFF Ruby Butterfly Watch

The GRAFF Ruby Butterfly Watch - 231 diamonds, 78 rubies

GRAFF's Flagship Re-Opens

Graff continues to expand globally, opening its latest store in the Middle East at the opulent Burj Al Arab hotel in Dubai.

In September 2012, Graff's newly renovated and extended Flagship store re-opened on London's famous New Bond Street.

Burning Passion: Multishape ruby and diamond tassel necklace

A Round & Pearshape Diamond necklace

Burning Passion: Multishape ruby and diamond tassel necklace (Rubies 273.82cts, Diamonds 134.72cts)

Discover the ruby tassel collection here:

http://www.graffdiamonds.com/#/jewels/category/unique/jewel/multishape-ruby-and-diamond-tassel-collection

A Round & Pearshape Diamond necklace - 378 diamonds, 147.71 carats: